This week, that item was a vintage VHS tape - an internal marketing and sales item from Coors Beer, circa 1987.
Titled "Vision '88", the tape outlines Coors' plan of attack for the following year - how they planned on making Coors Light the number one beer in the country. With the handle "The Silver Bullet" and the tag-line "It's the Right Beer Now", they rolled out a series of ads with uber-catchy jingles and shots of young people having fun.
Along with Coors Light, they touch on Herman Joseph, Killians Red, The Original Coors Draft, The Holiday Beer and more!
Interspersed among these now-classic ads is Experts In Their Field - internal people at Coors talking about their marketing plans. These comedically-awkward segments offset the slick advertisements beautifully.
The biggest surprises were at the end of the tape - a series of ads featuring Night Court's Richard Moll and Baywatch's David Hasselhoff!
You too can experience the magic - check out our ebay auction HERE!
http://www.ebay.com/itm/261245121716?ssPageName=STRK:MESELX:IT&_trksid=p3984.m1555.l2649
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